How to Increase Likes on Facebook
Using the same standard formula as much of the social media world, Facebook is basically a massive online popularity contest. Despite the developments and corporatization that that the website, and company, has undergone, at its core, Facebook still has that original model of being the entire social experience, but online.
The measure of how popular you are on Facebook as a brand is the number of “Likes” that you have – every like you have represents a person who is connected to your brand, and has taken the time to visit your page and click the ‘like’ button.
There are a number of different ways to increase your number of likes on Facebook. One of the most popular is for a company to organize an online contest, in which Facebook users compete for a prize given by a company by ‘liking’ a company’s page. Some social media critics have said that this form of increasing likes is superficial, but a contest can still educate social media users about your product, and engage them, and motivate them to learn more about your brand.
Another very popular technique is that of Facebook coupons. Something as small as a 10% discount can give customers a motivation to make a purchase. Facebook users are promised that they will receive a coupon upon the ‘liking” of a page, which encourages them to do just that. A coupon is also an excellent place to insert a backlink to your website.
Facebook ads are also an excellent way to increase the number of likes on your page. They also might be the easiest, as you are automatically advertising to an in-built audience of social media users, and Facebook can help you target the demographic which your product or services are most aimed towards.
Another simple mechanism is to add a Facebook “Like” button on your blog, which will automatically link to your Facebook page. If you have a lot of traffic to your blog, this is an excellent way to direct some of those viewers to Facebook.
There are a multitude of other techniques which can also increase your number of Facebook. The thing to remember with cultivating a strong presence on the site is that you should begin with your demographic and then scale it up. Although it may seem daunting, it can be done!