Responsive Vs Non Responsive Web Design
Responsive design is one of the biggest buzz-words in the digital industry at the moment. We’ve come to a bridge-crossing stage in the development of websites. Coding has moved forward so fast that now we’re able to build websites that are easier to use, and anticipate our needs better, than ever before. Responsive design is also fast becoming a modern essential. One of the key elements of responsive design is that it is designed with specific regard to being able to load quickly and efficiently on mobile devices. As more internet users than ever before are taking to their phones as one of their main internet devices, it is becoming compulsory to ensure that your site will load well and work efficiently on a mobile device.
The more responsive your website is, the higher your chances are of having a site which has a high level of visibility. The kind of visibility we’re talking about here is how much attention Google and other search engines pay to you. Google uses a long, complicated and every changing algorithm to select which results should come top of a search. And as of this year, responsive web design, especially for mobile devices, is going to be an essential part of this algorithm.
This latest development solidifies the direction in which the importance of responsive website design is going: up. Google is currently in the process of developing a separate page ranking algorithm which will be specifically used for searches that are submitted on mobile devices. If your website is responsive, it will improve its page ranking, but if it isn’t, it ranking. As we all know, the results which appear on the first page of a search engine’s results are the ones which are most visited. Visibility is key to engaging new customers and cultivating a strong reputation online, and now, responsive design is a non-negotiable part of that.
