Using the same standard formula as much of the social media world, Facebook is basically a massive online popularity contest. Despite the developments and corporatization that that the website, and company, has undergone, at its core, Facebook still has that original model of being the...
Google+, often referred to as “Google Plus”, is Google’s own Social Network. In addition to functioning as a social network, the site also works as a social layer for Google’s services. Google+ launched in May 2011, and it was described by the company as a...
As Google is the world’s largest search engine, it makes complete sense that it would have an excellent advertising system for the businesses that use it. The way in which Google AdWords works is that is has a system which allows advertisers to compete to...
ROI stands for return of investment. This is a term used by investors to evaluate the efficiency of project, or to compare the efficiency of a number of different projects. ROI is a very popular metric because of its versatility and simplicity as a metric- and it’s actually...