A strong reputation is essential to the survival of your brand. But it’s not quite as simple as just coming up with a phenomenal tag line, some really beautiful graphics, or an incredibly memorable logo. Those elements are all important, and helpful, too – but...
With ever more companies taking to the internet to perform more and more of their promotional and administrative tasks, a market has emerged to complete these tasks online. One of the more visible of these markets is that of brand presence management. This is due, in...
So, you’re getting ready to launch the website for your business or product. Or perhaps you’ve already got a website, but it’s beginning to look a bit outdated and you want to give it a bit of a revamp. Where do you start? Do you...
With an ever-growing international community establishing itself on Facebook, it’s more important than ever for businesses to use the medium to connect with their brands’ audience. But what does that actually mean? Social media is so wide and so large, it can seem impossible to...