What Does Getting it Right on Social Media Mean?
With an ever-growing international community establishing itself on Facebook, it’s more important than ever for businesses to use the medium to connect with their brands’ audience. But what does that actually mean? Social media is so wide and so large, it can seem impossible to know where to start. Add to the mix the fact that many trendy and up and coming companies and influencers are throwing around terms such as “the essential nature of human connection” and “the semiotics of public and private space are colliding”, and it can all begin to sound, well, a bit much.
At its core, using social media to get the outreach that you want isn’t simple, exactly, but the philosophy that drives it is: that now, thanks to social media, we have an enormous online community, and the various social media mediums can be used to connect with this community.
Getting started can seem complicated, but in reality all that it means is actually getting your product or business a Facebook page. Facebook is the core component of social media, and getting your product on there is an essential first step. The next key thing to do is to get in touch with your audience; you have to connect with your audience. Invite them to like your page, and show them that you’re online. The next thing to do is to get yourself on other kinds of social media. Twitter is another essential, and Instagram and Vine are also very powerful mediums, but you have to be certain that you’re using the kinds of social media that your audience also uses. It’s not just this though – when you’re on social media, you have to use it. If people send you an inquiry, you must use social media to respond to them in a prompt manner. It’s this kind of direct contact with your customers that’s going to help build a strong reputation for your brand.
There are three completely key elements to “getting it right” on social media: dedication, patience, and accuracy. You won’t immediately see an enormous online community establish itself around your brand. You have to be dedicated to cultivating one, and put time and effort into creating interesting and exciting posts, and posting them on a regular basis, so that you’ll interest those viewing your activity enough into customers. This also involves continuously reviewing the kind of activity that’s especially successful, and modifying your posts to match this. You have to be patient while this happens. Finally, accuracy is everything. You have to make sure that the channels of social media that you’re using are the ones that your brands’ audience will be using. Think about what your target demographic is. This will help to inform your decision about what kind of social media you should use.
Social media isn’t an uncrackable market. It’s a tool that has been designed with the specific intention of bringing people together and helping them connect. In this sense, it’s the perfect community for a business. You just have to be yourself, think about how you want to present yourself, and stick at it. The results will phenomenal, I promise.
