Not all of the products are the same, and so are not the consumers and their needs. People often make mistake, thinking that they have to be present on EVERY Social Media Channel because it’s popular or just so that they can say that they have...
So, you know ALL about the importance of being present and active on Facebook and Twitter. But these aren’t the only social media channels that can benefit your business. Although they are the essential components in developing a strong social media presence, they are not...
In recent years, businesses have become far more sophisticated in their approach to social media. This is in part due to the fact that they can afford to pour resources into cultivating a strong social media team, but capital isn’t the only reason that they’re...
With 19 states and over 370 million people, the MENA region, it’s hard to know where to start with regards to monitoring the growth of mobile data. In this post, we’re going to look at the growth of the use of mobile phones as internet...
We, in the digital marketing sphere, are part of an impulsive, dynamic and volatile industry. It can often feel like you’re playing catch-up with a tiger, and the moment that you catch up with it, it speeds off again. Although being part of an ever-changing industry...
Using the same standard formula as much of the social media world, Facebook is basically a massive online popularity contest. Despite the developments and corporatization that that the website, and company, has undergone, at its core, Facebook still has that original model of being the...
Google+, often referred to as “Google Plus”, is Google’s own Social Network. In addition to functioning as a social network, the site also works as a social layer for Google’s services. Google+ launched in May 2011, and it was described by the company as a...
As Google is the world’s largest search engine, it makes complete sense that it would have an excellent advertising system for the businesses that use it. The way in which Google AdWords works is that is has a system which allows advertisers to compete to...