Google AdWords
As Google is the world’s largest search engine, it makes complete sense that it would have an excellent advertising system for the businesses that use it. The way in which Google AdWords works is that is has a system which allows advertisers to compete to display brief adverts, with limited content, on the search engine. The advertisements will pop up if the same key words are entered into the search engine as are present in the advertisement. Advertisers pay when users on the search engine are directed towards the site that is advertised to learn more information about the copy displayed.
Although this is the model on which AdWords works, there are a number of different kinds of advertisements that are offered through AdWords. The kinds of advertising that are offered include Pay per Click (PPC), Cost per Mile (CPM), site-targeted for text, banner, and media content advertisements. Pay per Click is an advertising model where advertisers only pay if someone clicks upon their advert. Cost per Mile advertisements work on a basis where advertisers pay per 1’000 impressions that the advertisements make. These can all be selected in accordance with your needs. AdWords is a very flexible service – there is no minimum spending commitment and you can pause or cancel the service at any time.
Today, Google AdWords is Google’s main source of revenue. In 2012 alone, Google reported advertising revenues of $43.7 billion.
