Which Social Media Channels are right for you?
Not all of the products are the same, and so are not the consumers and their needs.
People often make mistake, thinking that they have to be present on EVERY Social Media Channel because it’s popular or just so that they can say that they have it. Wrong! It’s always better to be successful at 1 or 2 Social Media Channels than to be average on 5 or 6 of them. Don’t you agree?
Running more Social Media Channels requires more time and sometimes different content, which could also mean – bigger budget. And if it’s not really working, what’s the whole point?
You should only concentrate on those Social Media channels which will work the best for your business and your consumers. But now the question is – how to decide which channels should you pick?
Here are some tips that might help… Go through the following questions and be honest with yourself.
- What kind of a product/services are you offering?
- Are they intended for small, individual consumers or companies and big corporations?
- What kind of a content do you want to share? (Articles, photos, …)
- Are you more into listening what community has to say or into interaction?
- How much time are you willing to spend on Social Media and how often would you like to post?
- How big of a budget do you have?
If you are a beginner, the best way is to hire a professional Social Media Marketing Manager. He or she will be able to tell you what’s the best for your business and will help you to build a Social Media Plan. You’ll save a lot of time and spare yourself from possible problems or negative impacts of badly managed Social Media Channels
Remember, What you post on Social Media, stays forever on Google!
